News: Location Scout / Location Managed combination marketing blitz/vid shoot(s) for Nissan Maxima
The new campaign for the Nissan Maxima is not only turning heads, but also melting lamp-posts.
The car is parked in strategic places in NYC and L.A. and objects nearby, such as street lamps, trash cans and parking meters, melt and droop by the sheer ‘hotness’ of the new car. This is more like installation art than an ad campaign.
The Nissan Maxima is a full-size car manufactured by Nissan, marketed as the “four-door sports car”. The origins of the Maxima began in July 1976 as the Datsun 810, an upscale six-cylinder version of the Bluebird, and was spun into its own line in 1981, having been made continuously since then. The “Maxima” name was applied gradually, beginning in 1981. Most pre-2004 Maximas were built in Oppama, Japan, until the current North American Maximas started being assembled in Smyrna, Tennessee.