News: Location Scout Roche Boniva
Location scout for photography for a pharma print advertising campaign for
- Client: Boniva (Roche USA) (Nutley, NJ)
- Advertising agency: K&L Advertising (NYC)
- Photographer: John Fortunato (NYC)
- Produced by: Steve Beaudet / Southlight Associates (Boca Raton, FL)
F. Hoffmann-La Roche Ltd. is a Swiss global health-care company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics. Its holding company, Roche Holding AG, has shares listed on the SIX Swiss Exchange.