Location Scout several CrossFit photo / video projects
Location Scout New York City area CrossFit print / video project for Spark Advance Productions / Erin Ness, Producer (NYC)
Photographer / Director: David Emmite (Portland, OR)
Location Scout New York City area CrossFit print / video project for Joy Asbury Productions (LA):
Our program delivers a fitness that is, by design, broad, general, and inclusive. Our specialty is not specializing.
CrossFit is the principal strength and conditioning program for many police academies and tactical operations teams, military special operations units, champion martial artists, and hundreds of other elite and professional athletes worldwide.
Reebok International Limited, a subsidiary of the German company Adidas since 2005, is a producer of athletic shoes, clothing, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. In 1890 in Holcombe Brook, a small village six miles north east of Bolton, Greater Manchester, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons, and founded a shoe company named J.W. Foster and Sons in 1895.
CrossFit, Inc. is a fitness company founded by Greg Glassman in 2000. CrossFit’s exercise program is practiced by members of approximately 7,000 affiliated gyms, most of which are located in the United States, and by individuals who complete daily workouts posted on the company’s (or an affiliated gym’s) website.