- 1 News: Location Scout Lexus Art / Marketing Event New York, NY
News: Location Scout Lexus Art / Marketing Event New York, NY
Location scout September-October: In collaboration with Jane Stuart, of HomeworkPeople II (NYC) and World Financial Center (NYC), worked to supply an exterior art installation/marketing campaign location in Manhattan for Japanese automobile manufacturer Lexus.
The Lexus Art / Marketing installation was created specially for this campaign by nARCHITECTS.
Patrick Courrielche produced for Inform Ventures, LLC (Los Angeles).
Here are some write-ups about the installation:
- Google Images page: “lexus unpacking new york narchitects”
- From Dezignare Interior Design Collective:
Car as Art Take on a New Form – Lexus Launches a New York Public Art Exhibit New York, NY – Oct. 20 /Lexus/”To mark the launch of the Lexus LS 460 luxury sedan and its emphasis on design, Lexus will unveil an intriguing public art exhibit at the World Financial Center Plaza, adjacent to the Winter Garden, in New York. (This article was also published in Inform’s Lexus Press Newsletter and quoted via architectureyp.blogspot.com)
nARCHITECTS Unpacking Luxury auto brand Lexus has commissioned NYC-based architecture firm nARCHITECTS to create a mysterious installation to be slowly unveiled over the course of 5 days.
nARCHITECTS installation “Unpacking” , for the reveal of a new Lexus LS 460,was on view at the World Financial Center Plaza in NYC. The installation transformed over a 5 day period, from Monday Oct 16th to Friday Oct 20th. Press photos and contact.