Location Scout / Location Manager XBox One Launch NYC Spots


Location Scout & Location Manager Microsoft XBox One Launch

New York City Microsoft XBox One Launch Event :15 promos running on Spike TV and internet worldwide.

The ad spots below were all shot on location in New York City, NY. Special thanks to New York City Mayor’s Office of Film, Theater & Broadcast (MOFTB) and NYPD for their invaluable assistance! 🙂

XBox One Logo


Client: Microsoft XBox One (Redmond, WA)

Swift River Productions


Production Company: Swift River Productions (LA) Director: Paul Morra



XBox One – Wikipedia

Xbox One is an upcoming video game console developed and manufactured by Microsoft. Announced on May 21, 2013, it is the successor to the Xbox 360 and is the third console in the Xbox family. It will directly compete with Sony’s PlayStation 4 and Nintendo’s Wii U as part of the eighth generation of video game consoles. Xbox One is scheduled for release across North America, several European markets, Australia, and New Zealand on November 22, 2013, with later release in Japan and the remaining European markets in 2014. Microsoft and various publications have classified the device as an “all-in-one entertainment system”, making it a competitor to other home media devices such as the Apple TV and the Google TV platforms.