News: Location scout, location management and production management for Dupont Kevlar in Brooklyn, NY in late April
– early May
Ad Agency: Y&R
Photographer: Bob Peterson (Seattle)
Kevlar is the registered trademark for a para-aramid synthetic fiber, related to other aramids such as Nomex and Technora. Developed at DuPont in 1965, this high strength material was first commercially used in the early 1970s as a replacement for steel in racing tires. Typically it is spun into ropes or fabric sheets that can be used as such or as an ingredient in composite material components.