Location Scout and Location Manager for Arm & Hammer UltraLast
Client: Church & Dwight
Ad Agency: Ferrara & Company Advertising
Photographer / Retoucher: Chris Clor Images
Production Company: WSW Creative
George Watson, Producer (NYC)
Arm & Hammer is a registered trademark of Church and Dwight, an American manufacturer of household products. The logo of this brand is a muscular arm holding a hammer. Originally associated only with baking soda and washing soda, the company began to expand the brand to other products in the 1970s using baking soda as a deodorizing ingredient, including toothpaste, laundry detergent, underarm deodorant, and cat litter. The Arm & Hammer brand is one of the longest-running and most recognized U.S. trademarks.