News: Location Scout Proctor & Gamble Oral-B
Advertising Agency: Publicis USA (NYC)
Photographer: Ted Sabarese (NYC)
Producer: InnaK Productions (NYC)
Oral-B is a brand of oral hygiene products, including toothbrushes, toothpastes, mouthwashes and dental floss. The B in Oral-B stands for “Brush”. Oral B was created in 1950 by Dr Robert Huston a dentist who created the first Oral-B toothbrush with its soft, end-rounded nylon bristles. Dr. Robert Hutson, a California periodontist, designed and patented the first Oral-B toothbrush. He also created the Oral-B brand name. The first product was known as the Oral-B 60, because it had 60 total tufts.
Dr. Hutson started small, with a family business and did much himself. The role of the dentist was critical from the very beginning. which has been part of the Procter & Gamble company since 2006.
The Procter & Gamble Company (NYSE: PG), also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, USA. Its products include foods, beverages, cleaning agents and personal care products.
In 2011, P&G recorded $82.6 billion dollars in sales. Fortune magazine ranked P&G at fifth place of the “World’s Most Admired Companies” list, which was up from sixth place in 2010. Procter & Gamble is the only Fortune 500 company to issue C Share common stock.