Location Scout Swiffer


News: Location Scout Swiffer – location scout for a print ad for Swiffer (Procter and Gamble / Cincinnati, OH)

Publicis North America


Advertising Agency: Kaplan Thaler Group (NYC)

Shawn Michienzi


Photographer: Shawn Michienzi (Minneapolis, MN)

Mason Vickers Productions  LLC


Production Company: Mason-Vickers Productions (Hopewell Junction, NJ)

Location Scout Swiffer

Location Scout Swiffer

Location Scout Swiffer

Location Scout Swiffer

Swiffer Household Cleaning Products


About Swiffer

In 1999, Swiffer made its debut and soon established itself as both a pioneer in the cleaning systems category and a pop culture icon. Swiffer products have starred on Saturday Night Live, have been featured in Hollywood blockbusters, and have graced the cover of Rolling Stone.



Swiffer – Wikipedia

Swiffer is a line of cleaning products by Procter and Gamble and Michael Rand. Introduced in 1999, the brand uses the “razor-and-blades business model”; in this case, the consumer purchases the handle assembly at a low price, but must continue to purchase replacement refills and pads over the life of the product. Launched in 1999, the Swiffer has become a half-billion dollar brand in fifteen countries.

Proctor & Gamble – Wikipedia

The Procter & Gamble Company (NYSE: PG), also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, USA. Its products include foods, beverages, cleaning agents and personal care products.

In 2011, P&G recorded $82.6 billion dollars in sales. Fortune magazine ranked P&G at fifth place of the “World’s Most Admired Companies” list, which was up from sixth place in 2010. Procter & Gamble is the only Fortune 500 company to issue C Share common stock.



Swiffer at Amazon